The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Fanatical Prospecting: The Ultimate Guide To Opening Sales Conversations And Filling The Pipeline By Leveraging Social Selling, Telephone, Email, Text, And Cold Calling – Jeb Blount, Mike Weinberg
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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